The wholesale of domestic goods is handled through field sales of two sales teams. One team specializes in off-trade sales to more traditional retail outlets, like supermarkets and convenience stores. The other team focuses on on-trade sales to mostly hospitality venues, like restaurants, cafes, hotels and bars. The products and categories in our portfolio are carefully clustered to optimize the offer towards any specific off- or on-trade customer.

The uniformed sales representatives have their assigned sales routes, which are visited each week at minimum. These routes cover all main roads and areas from east (Albina) to west (Nickerie) and north (Paramaribo) to the main traffic hub in the south (Atjoni). Coverage is at least 90% of all off- and on-trade venues in Suriname, whether directly or indirectly through third-party traders.

The orders are processed at the main office and delivered two days later by our inhouse distribution fleet. A mix of light vehicles, vans and distribution trucks can be allocated, depending on the priority, quantities and customer location.

The office locations in Paramaribo and Nickerie offer a showroom for walk-in sales and customer service. All business-2-business customers are registered to optimize order fulfillment and data collection for management reporting.