Sales Representatives

Reports to: Sales Manager

Location: Paramaribo, Suriname

Description

As our Sales Representative, you are responsible for managing customer relationships and driving sales performance within your assigned territory. You ensure that our products are consistently available, well-presented, and promoted effectively at customer locations.

In this role, you visit customers according to a structured route plan, build strong partnerships with retailers, and ensure the proper execution of sales and promotional activities. You play an important role in monitoring stock levels, improving product visibility, and identifying opportunities for growth in the market.

This position requires a commercially driven professional with strong interpersonal skills, a proactive mindset, and the ability to represent our brands effectively in the field.

Requirements

Education: Minimum secondary vocational education (MBO level or equivalent working and thinking level), preferably in a commercial field
Experience: Minimum of 2–3 years of experience in sales, field sales, or customer account management, preferably within the FMCG or retail sector
Language: Good command of Sranan Tongo, Dutch and English, both written and spoken
Additional: Valid driver’s license

Key Responsibilities

  • Visit assigned customers according to the planned sales route
  • Achieve assigned sales volume and revenue targets
  • Build and maintain strong relationships with retail customers
  • Ensure optimal shelf space and strong product visibility in stores
  • Monitor stock levels at customer locations and prevent out-of-stock situations
  • Implement point-of-sale (POS) materials and promotional campaigns
  • Ensure correct in-store execution of promotions and marketing activities
  • Monitor competitor activities and report market developments
  • Identify customer needs and market trends to support sales opportunities
  • Provide regular feedback from the field to the Sales Coordinator
  • Accurately enter customer orders and ensure proper processing
  • Report customer visits and sales activities according to company procedures
  • Follow up on outstanding payments where applicable

Key Competencies

Customer Focus – Builds strong relationships with customers and provides excellent service to maintain long-term partnerships.
Sales Drive – Demonstrates determination to achieve sales targets and grow product distribution in the assigned territory.
Communication – Communicates clearly and professionally with customers, colleagues, and management.
Market Awareness – Observes market trends, competitor activity, and customer needs to identify new opportunities.
Execution Excellence – Ensures accurate implementation of promotions, product placement, and visibility in stores.
Organization – Manages daily routes, customer visits, and administrative tasks efficiently.
Proactivity – Takes initiative to solve problems, improve product presence, and identify sales opportunities.

What we offer

🏢 A dynamic working environment
 Join a growing, family-owned company with over 25 years of experience in import, wholesale, retail, and travel retail across Suriname and Guyana. You’ll be part of a dedicated team working with international suppliers and serving a broad local customer base.

📦 Diverse product and task portfolio
 Work with a wide range of categories—from spirits & wines, food & non-food to fashion and duty-free products—across offices, bonded warehouses, retail stores, and border locations.

🚛 Strong logistics backbone
 Benefit from a well-organized back office and our own fleet of distribution vehicles, including bonded warehouse facilities in both countries. This ensures optimal stock availability and reliable deliveries.

🌍 International partnerships
 Collaborate directly with global brands and suppliers. You’ll gain hands-on experience in building sustainable partnerships while sharpening your commercial and brand development skills.

📈 Growth & development opportunities
 We value teamwork, ownership, quality, service, and respect. At Simextra Group, you’ll have the chance to grow—both within your role and across our expanding organization.

🏬 Varied and future-focused work
 Whether you’re in import & distribution, retail, brand management, or travel retail, every day offers new challenges and opportunities in fast-moving markets.

🤝 A supportive and professional team
 Join a team of driven professionals in a collaborative culture where openness, initiative, and accountability are encouraged.

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