Trade Marketing Specialist

Reports to: Marketing Manager

Location: Providence, Guyana

Description

As a Trade Marketing Specialist, you are responsible for driving local brand development and strengthening market presence through effective collaboration with distributors and retailers. You play a key role in translating brand and sales strategies into impactful trade marketing initiatives that increase visibility, engagement, and commercial performance.

In this role, you work closely with sales teams and trade partners to develop and execute well-structured trade programs, including product launches, loyalty initiatives, and promotional activities. You monitor market trends, analyze trade performance, and ensure optimal execution of trade investments to support sustainable growth and strong brand perception.

This position is ideal for a commercially driven, analytical, and well-organized professional with a strong understanding of FMCG environments and trade dynamics.

Requirements

Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: Minimum of 3 years of experience in trade marketing, sales, or brand management (FMCG experience preferred)
Skills: Strong analytical, coordination, and project management skills; proficient in Microsoft Office

Key Responsibilities

  • Conduct trade audits and analyze market trends to support trade strategy development
  • Develop, implement, and monitor trade marketing programs, including VDS (Volume Discount Schemes) and MSF (Marketing Support Funds)
  • Coordinate trade activations, roadshows, and distributor business reviews to drive engagement and alignment
  • Support sales teams with push strategies for slow-moving or near-expiry products to optimize inventory
  • Manage project timelines, budgets, and performance reports to ensure accurate tracking of trade initiatives
  • Collaborate closely with internal stakeholders and external trade partners to ensure effective execution

Key Competencies

Analytical Strength – Interprets data and market insights to drive informed decisions
Project Management – Effectively plans, organizes, and delivers multiple initiatives on time
Communication Skills – Communicates clearly and confidently with internal teams and partners
Commercial Mindset – Focused on driving sales performance and trade effectiveness
Flexibility – Adapts easily to changing priorities in a dynamic market environment

What we offer

🏢 A dynamic working environment
 Join a growing, family-owned company with over 25 years of experience in import, wholesale, retail, and travel retail across Suriname and Guyana. You’ll be part of a dedicated team working with international suppliers and serving a broad local customer base.

📦 Diverse product and task portfolio
 Work with a wide range of categories—from spirits & wines, food & non-food to fashion and duty-free products—across offices, bonded warehouses, retail stores, and border locations.

🚛 Strong logistics backbone
 Benefit from a well-organized back office and our own fleet of distribution vehicles, including bonded warehouse facilities in both countries. This ensures optimal stock availability and reliable deliveries.

🌍 International partnerships
 Collaborate directly with global brands and suppliers. You’ll gain hands-on experience in building sustainable partnerships while sharpening your commercial and brand development skills.

📈 Growth & development opportunities
 We value teamwork, ownership, quality, service, and respect. At Simextra Group, you’ll have the chance to grow—both within your role and across our expanding organization.

🏬 Varied and future-focused work
 Whether you’re in import & distribution, retail, brand management, or travel retail, every day offers new challenges and opportunities in fast-moving markets.

🤝 A supportive and professional team
 Join a team of driven professionals in a collaborative culture where openness, initiative, and accountability are encouraged.

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